Tuesday, May 02, 2006

The Consumtion of Media

I heard the phrase 'I consume a lot of Media', which obviously means I watch a lot of TV, on National Public Radio when I was in America, and I remember laughing out loud at the phrase. But its got me thinking. How will people 'consume media' in the future. (For me it sparks a picture in my head of people eating music, TV, art etc!)

Well if the music industry is anything to go by we will all be watching TV on the go any day now, and downloading our fave programs off the net. Look at how popular music 'on demand' has become. iTunes are already looking into downloading films and TV shows 'on demand'. I see the end of the local BlockBusters is just around the corner.

Also, what of advertising? You can already 'TiVO' out adverts from any programs you have recorded,(The advertising companies in the US dont like this one bit!) so does that mean you will be able to download your fave 'soap opera's' advert free (even the annoying 'Coronation Street is sponsored the makers of Ritalin - don't smack your kids, put them on smack instead'?)

I think we will see the end of TV schedules as we know them, pretty soon on the future. I see a future where u can download on demand from your TV (or media consumtion centre). How will the advertisers get around that I wonder? One things for sure, the people who watch soaps wont have a clue how to use the new technology!

7 comments:

phil said...

you missed one little thing, if we are downloading all this stuff, we wont need a tv to watch it, it will be on the pc or phone or some other device, so will we need a tv licence, if not the bbc will have to start advertising, but this will be mo good cos we will all be recording around the adverts so no one will see them. bye bye tv stations hello download sites. get your shares in imesh now

Mark T said...

I didn't miss it, I kinda implied it, but you are right. Also, all those highly paid TV schedulers will have to look for a new job - we'll all be producing our own TV schedules :-)

Are TV schedulers highly paid I wonder?

phil said...

not for long they arent ha ha ha ha

Lis said...

My Grandmother actually had TV scheduling as part of her job description when she worked for TVNZ. So, it was only part of what she had to do, but yes, she was highly paid.

Evo1 said...

I dont think we would need a license. Isn't the license supposed to be for the use of radio wave receiving instrumentation?

Mark T said...

yea, even if u have a video and a black and white tv u still have to buy a colour licence, cos the vid has the capability to receive colour signals. I found that out to my expense :-(

phil said...

will be sending the detector van around with a big mouse and modem spinning on the roof lol