Advertsing on the BBC

This is clever. The BBC pride themselves on being a non-commercial organisation. On a basic level, this means that there are no adverts on the BBC. Which I love. You can devote your entire attention span to a show without being interupped by some twat saying

'my bank has just tried to sell me car insurance, Im confused.com'

No wonder you're confused mate, you're not that bright are you?. Anyway, I would just like to say, I am not being paid by aforementioned insurance search engine.

However, I have just started listening to Chris Moyles on Radio 1 in the morning. My only other choices are Sarah Kennedy on Radio 2 (she is always making the most appalling gaffes and often forgets how to speak - Im sure she is ill), and Radio 4 (which i flip back and forth from)

Anyway...I have recently bought myself a pair of Nike+ Running trainers where you plug your ipod Nano in and it monitors how fit you are getting.

The reason I bought these was because Chris Moyles was going on about them all the time, and I didn't relaise it at the time, but I imagine he is getting quite a lot of cash to plug this on the show. I have since noted that he mentions so many different brand names on the show.

He gets around 8 million viewers, so for advertisers, this is a rich seam of product placement.

Now, Im not saying he is getting paid (legal disclaimer there!) but I think it would be incredibly niave of advertisers not to have approached him.

Also, it is so unbelievably subtle, you dont even notice he's advertising. I have lost count the number of times Chris has gone on about the XboX, Call of Duty 4, iPods, running shoes, Mcdonalds

And yes, i am aware I have just mentioned all these products too (and probably loads more in the blog), so now Im just awaiting a call from the product makers to offer me loads of cash!

So in summary...today I am dressing in my Nike t shirt and running shoes. Im going to listen to my new iPod nano - I have downloaded the latest Coldplay album - those guys are really great. Then I'll be getting into my Jaguar XJS and driving to McDonalds to get me one of those new 'Lard Ass burgers' mmmm, that is a tasty burger!

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